MPT Agency

MusicPromoToday (MPT Agency) is a distinguished music marketing firm dedicated to elevating artists and labels on a global scale. With over 15 years of industry experience, MPT has established itself as a leader in music promotion, offering a comprehensive suite of services tailored to the unique needs of musicians and industry professionals.

Founders and Leadership

The agency is spearheaded by music marketing experts Raffi Keuhnelian and Anto Dotcom, who bring a wealth of knowledge and a deep understanding of the music industry's intricacies. Their leadership has been instrumental in bridging Eastern and Western markets, enabling talent to thrive through unparalleled music PR, promotion, and branding strategies.

Core Services

MPT Agency offers a diverse range of services designed to amplify an artist's presence and impact:

• Global Music PR (MPR): MPT commands the spotlight with elite media coverage designed to position artists as international icons. Their tailored PR strategies secure prime placements in top-tier outlets, exclusive interviews, and feature stories that captivate global audiences, from Billboard to Vogue.
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• Global Advertising & DSP Campaigns (PP): MPT expands reach with a powerhouse blend of digital and out-of-home advertising designed for maximum impact. From high-visibility placements on billboards in Times Square to targeted campaigns across digital streaming platforms, they ensure music reaches audiences worldwide, driving streams, engagement, and chart success.
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• Strategic Social Media Domination (SMM): MPT dominates the social sphere with high-impact campaigns that amplify an artist's brand on a global scale. From content that resonates with millions to trend-setting strategies across Instagram, TikTok, and beyond, they turn social presence into a powerhouse that fuels fan loyalty and engagement.
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• Iconic Brand Building (AB): MPT establishes an unforgettable brand with a full-spectrum identity crafted for long-term legacy. Their branding experts build iconic visuals and messaging that resonate with international audiences, ensuring every detail reflects unique artistry and connects deeply with fans worldwide.
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Experience and Expertise

MPT's team comprises professionals with decades of combined experience in the music industry and digital marketing. This diverse expertise allows them to approach projects from multiple angles, providing clients with holistic service suites. Their commitment to staying at the forefront of the music marketing industry ensures continuous improvement and innovation in their creative workflow.

Notable Campaigns

MPT has a proven track record of delivering exceptional results for artists across various genres and markets:

• Matuê's "Quer Voar" Campaign: The song and visuals combined have gathered over 260 million plays, breaking several records, including the best Brazilian album debut.
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• MAR's Times Square Takeover: The rising star and daughter of Marco Antonio Solís, MAR, has captivated fans with over 30 million views on YouTube within a year. She continues to grow her fanbase, making her mark from Mexico to the U.S., and recently opened for Gloria Trevi's tour.
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• Candelita's Chart-Topping Success: With a Billboard #1 single and #1 on iTunes charts, a video amassing over 5 million views on YouTube, NY Mets player Candelita is making waves in the music world. His "OMG" song has over 2 million streams on Spotify and has garnered over 300 media features, including Vulture, People, The New York Times, and Billboard.
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Global Reach and Partnerships

MPT Agency collaborates with some of the most influential names in the music world. Their partnerships with major labels and renowned brands, including Sony Music, Universal Music Group, and Warner Music, reflect their ability to amplify artists to an international level. Additionally, their work and insights are frequently featured in leading publications like Forbes, Rolling Stone, Billboard, and Digital Music News, underscoring their dedication to making artists' stories heard worldwide.

Commitment to Excellence

MPT's commitment to excellence is evident in their transparent and collaborative approach. They work closely with clients, providing regular updates and feedback throughout the campaign process. Their strong relationships with media outlets, built over more than a decade, enable them to secure valuable exposure for their clients.

Conclusion

MusicPromoToday stands as a beacon for artists seeking to elevate their careers through strategic marketing, PR, and branding. Their extensive experience, comprehensive services, and commitment to client success make them a trusted partner in the ever-evolving music industry. Whether you're an emerging artist or an established name, MPT Agency offers the expertise and resources to help you achieve your goals and connect with audiences worldwide.